The smaller the piece of paper or card, the better a print needs to be to make an impact. It's easy to catch the eye with a huge A0 poster, but effective business card and A6 leaflet printing is a lot trickier. Trying to fit too much into a limited space is one common mistake- make the font too small or pack text too tightly and it will be difficult to read, but on the other hand, all the essential information needs to be there. The best designs strike a balance.
Leaflets are generally short-term, intended to be read and discarded fairly quickly. At best they may end up stuck to a fridge for a month or two, but business cards have a slightly harder life. They're carried around, put in purses, pockets, or wallets, and may be kept for a very long time. It's important that they stay looking good
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